Our teamLaurent Henaff, founder & CEO
Alanmax has been created by Laurent HENAFF.
Laurent has spent more than 20 years in positions of responsibility in the following areas: Profit Centers Management, new businesses development, commercial, marketing and trade marketing in Switzerland, France and abroad.
During his career path, Laurent has actively contributed to the development of highly recognized brands in the realm of mass consumption, hygiene, beauty, and electronics in companies such as Mondelez, Henkel, Energizer, Wilkinson…
Within Energizer France, Laurent had the responsibility of creating the successful entity Non Food, thanks to a Channel Management (Go to Market) strategy that served as a model for the rest of Europe. He has been in charge of the negotiations with some major retailer brands, both on national and international level. He has been assuring the general management of the Swiss market for Energizer and Wilkinson.
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